Your logo might be scaring customers away…
Believe it or not, your branding and logo matter—a lot (Shocker!)
It’s no surprise that businesses with professional branding are better able to connect with their audience and see crazy growth.
So, I have to ask: does your logo look like one of these?
The Generic Logo
The Canva Logo
If you’re reading this as a business owner with a Generic Freepiks, Canva or AI-made logo, I hate to break it to you, but it isn’t going to cut it. 😳
It sounds harsh, I know, but it’s the truth.
As a designer, I can tell you that your logo plays a crucial role in how your audience perceives your business.
Here’s what you need to consider when designing your logo 🎯:
1. Scalability
Is your logo readable and suitable at smaller sizes?
If not, you need to create a separate submark logo that represents your brand in its smallest, most minimal form.
A logo needs to work everywhere, whether it’s on a billboard or your social media profile picture.
2. Uniqueness
Canva logos are often based on copy-and-paste designs, which leads to a lack of uniqueness.
If your branding isn’t unique, there’s no reason for anyone to choose you over a competitor.
You need to make your brand impossible to ignore - invest in something that represents your brand's personality and message.
3. Consistency
If your colors, fonts, and messaging change with every post, your audience won’t trust you. Consistency is key to building credibility.
Set up clear brand guidelines and stick to the same set of colors, typography, and style across all platforms.
If any of this sounds like your branding, I want to help you - get in touch if you think you need to level up from your current branding.
Get in touch
Email: hello@jordandesigns.co.uk