The Business
Wild Fig Yoga started as a passion project between friends and grew into a female-owned yoga brand striving to to empower people. They aimed to move away from traditional studio yoga and offer safe spaces for people to connect with themselves and nature.
The Brief
The team at Wild Fig Yoga had practically no branding or strategy - as their business grew, they needed a new, fun, unique look with a professional touch. Together, we crafted an extensive brand identity for their brand.
