How to Better Connect with Your Target Audience
For the longest time, I believed that simply posting on Instagram would eventually make people want to work with me.
Silly, right?
Then everything changed when I finally took a deep dive into understanding my target audience—I’m talking researching surveys, academic articles, reports, and more, to understand them.
That’s when I started making real connections with the people who actually wanted to work with me. And I want to show you how you can do the same!
Here’s how you can know your target audience better and start building stronger connections (Step 3 is the most important one, so stick with it)
1. Identify Your Goals & Who You Want to Target 🎯
Before you can connect with your audience, you need to know what you’re trying to achieve and who you’re trying to reach.
For example, are you looking to increase sales or build customer loyalty?
Once you know your goals, define your target audience in more specific terms:
What’s their age?
What’s their gender?
What’s their lifestyle like?
What are their values and personality traits?
What do they want and need?
The more specific you can get, the clearer your target audience becomes, and the easier it is to tailor your message to that group.
2. Create Audience Personas 👨🏻🦰
Now that you’ve defined your target audience, the next step is to personify them. This is where audience personas come in.
Create two fake personas based on the demographic you’ve identified. Give them names, ages, interests, struggles, and goals.
This helps you think of your audience as real people, not just a vague group. You’ll be able to empathise with and connect with your audience in a more meaningful way.
3. Research Your Target Audience 💻
Here’s where the magic happens. It’s time to do some serious research to really understand your audience’s desires, pain points, and preferences.
You can use:
Existing customer feedback
Surveys, interviews, and polls
Google (Academic journals, reports)
Start by looking up information like:
“Gen Z women buying behaviors”
“Boomer consumer spending habits”
The more you know about your audience’s buying behaviors, content preferences, and preferred platforms, the more effectively you can reach them with tailored messaging.
I really hope this helps you out as much as it helped me in my own business. Understanding my target audience gave me the clarity I needed to connect with the right people and grow my brand.
If you’re looking to transform your brand and connect with your target audience in a deeper, more meaningful way, feel free to reach out! I’d love to help you on that journey.
Get in touch
Email: hello@jordandesigns.co.uk