Why a strategic rebrand might be the best thing for your business
I want to tell you a story.
A while back, I was struggling in my business.
I had just left my full-time job, didn’t have any active enquiries, and very little work coming in. I was feeling… stuck (that would be an understatement)
But everything changed when I rebranded.
So, what did I do?
I took a step back and looked at my business from an outsider’s perspective. I asked myself:
Was my branding appealing?
Was my messaging directed & consistent?
Was I attracting my target audience?
I quickly realised I needed to change everything, but where do you even start when you feel like you’re at square one?
For me, it all began with strategy.
I realized that without a clear strategy behind my business, I’d just fall back into the same old pitfalls. Here’s what I made sure to get right:
1. Understanding My Target Audience
It sounds simple, but really knowing who your audience is and what they want is everything. I dug deep into their needs, their struggles, and how I could position my business as the solution.
2. Consistent Messaging to Attract Clients
I made sure that my messaging was clear, consistent, and aligned with the needs of my audience. Every platform, every communication, every touchpoint reflected the message I wanted to send.
3. A More Aligned Visual Identity
My business was entering a new chapter, and I needed my branding to reflect that. I gave everything a fresh new look to match my new strategy.
This. Changed. My. Life. 🤯
After the rebrand, my engagement skyrocketed, I had new enquiries flooding in, and, best of all, I felt financially secure again.
I finally realised: This was the key to reviving my business—and my passion for it.
So, Why Am I Telling You This? 🧐
If you’ve fallen out of love with your business, or if you’re struggling to attract customers, you might need to rebrand.
It doesn’t matter how far along you are in your business journey; a fresh, purposeful strategy and visual identity can (and will) make all the difference.
If you’re thinking about rebranding or wondering how you can improve your current strategy, don’t hesitate—Invest in your business.
Rebranding was the best decision I ever made, and many of my clients say the same thing.
If you’re interested in hearing more or need some help getting started, get in touch!
I’d love to help you take your business to the next level. ❤️
Get in touch
Email: hello@jordandesigns.co.uk